When the bottom drops out of the market for a company’s main product line, it usually spells the end. But this is not the case of Fujifilm.
For Fujifilm, the world’s move from film to digital photography meant moving to different business lines, building value, and using decades of knowhow and experience to produce innovative products.
While still preserving the culture of photography, Fujifilm is focused on becoming a leading player in new markets, including healthcare products and highly functional materials.
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Note: Bloomberg has contributed to the article.